Established in 2013, Serene is a proudly family-owned and operated business, not a corporate chain. Founded by two brothers, Tony, an architect with a passion for design, and John, a property expert and art enthusiast, Serene brings together creativity, functionality, and a deep personal commitment to quality. Built on the belief that retirement should be rich in culture, health, enjoyment, and personal freedom, Serene creates beautiful, thoughtfully designed spaces that support a fulfilling, independent lifestyle for over-55s.
Our Approach / Vision
Integrity
We act with honesty, transparency, and accountability in everything we do, upholding the highest standards of sincerity and trust.
Respect
We treat every individual with dignity and honour, recognising and supporting their privacy, preferences, and unique needs.
Compassion
We demonstrate genuine care, empathy, and kindness, especially during vulnerable and challenging times, offering support when it’s needed most.
Community & Connection
We nurture a sense of belonging by encouraging social interaction, meaningful engagement, and lasting relationships among residents, families, and staff.
Safety & Security
We ensure 24/7 safety and peace of mind through responsive emergency systems, secure environments, and a commitment to resident wellbeing.
Operational Excellence
Through streamlined processes and a focus on consistency, we maintain high standards in service delivery, continuous improvement, and compliance with best practices.
Innovation
We welcome fresh ideas, embrace emerging technologies, and adapt proactively to enhance the lives of both residents and staff, always striving for meaningful progress.
Our Team
Tony is an accomplished professional with a strong foundation in architecture, having spent over a decade designing and delivering a wide range of residential and commercial projects. His early career as an architect laid the groundwork for a successful transition into property development and strategic investment. Over the years, he has led and contributed to numerous ventures across real estate, technology, and agriculture, demonstrating a sharp eye for opportunity and a long-term commitment to innovation and growth.
John is a seasoned property professional and entrepreneur with a career spanning several decades across real estate, development, and the arts. With a background in both commercial and residential property, he has built a reputation for identifying and transforming undervalued assets through creative repositioning and strategic redevelopment. Alongside his property ventures, John has maintained a deep commitment to the arts, investing in publishing, film, and cultural projects, and supporting Australia’s creative community through leadership roles and patronage.